Wednesday, May 16, 2012
Customer-Centricity through social media and BPM
Posted by Nischala Murthy in Organization Strategy
The growth of social media and its proliferation within the enterprise provides numerousopportunities for organizations to interact and engage with end customers. Social Media along with strong Business Process Management (BPM) focusenable opportunities to advance their customer-centricity efforts.
Monday, May 14, 2012
Adopting Big Data
Posted by Charu Kapur in Technology Trends
Big data helps granular thinking - for Pfizer it is about analyzing the clicks in a sales representatives presentation to decipher customer interest and sales competency; for insurance companies it's about knowing your next travel destination and serving you dynamic insurance quotes to cover the 'Now' in your life or for retailers it is to serve products recommendations by knowing your preferences perhaps even better than your family!
Author
Charu Kapur
General Manager, Advanced Technology Group., Wipro Technologies
Thursday, May 10, 2012
A digital marketing platform for retail consumer packaged goods
Posted by Bharath Sarma Rejeti in Business Landscape
Retail and Consumer Packaged Goods (RCPG) companies today have to deal with a changing business environment, with new customers in several emerging markets, and a mass migration of customers to the emerging marketing channels like mobile, social and web. To reach this new generation of consumers, marketers must create personal, interactive and social marketing experiences - and must do so with consistency across all channels, tightly coupling and coordinating multi-channel marketing campaigns. Additionally, the organization's offline presence should reinforce the online presence and vice-versa.
Tuesday, May 08, 2012
Why the Financial Services Industry Must Create Permanent Operating Efficiencies
Posted by Chris Rooney in Business Landscape
It's a familiar story in the financial services industry. The market is down, profits are down, and a major bank announces it will take out a billion dollars in costs by restructuring the business and reducing staff by a few thousand people. The stock market responds positively to such announcements, but the truth is that such cuts simply return a bank to its status quo. As the market or the economy rebounds, staff levels inch back up and the bank's cost basis returns to previous levels.
Author
Chris Rooney
Senior Partner, Wipro Consulting Services., Wipro Technologies
Friday, May 04, 2012
SAP’s Enterprise Mobile App Stores
Posted by Nixon Xavier in Technology Trends
Taking a leaf from the hugely successful App store of Apple, SAP recently launched an Enterprise App Store (EAS), with a range of new enterprise apps for Android, BlackBerry, iOS and Windows Mobile, built on the company's Sybase Unwired mobile platform.
Author
Nixon Xavier
Consulting Director, Enterprise Mobility, Wipro Technologies