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Innovation Repository
 
Norwich CTO Centre - Increasing Capability & Scalability of the CTO Organization
CTO Centre provides scalable access to a wide variety of globally distributed consultants (such as architects and technology specialists) and aggregates them into a single, unified team to collaboratively solve large-scale complex organizational challenges.
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Wales & West Utilities (WWU): Business Process Management
Wipro applied Innovative process models for streamlining and reducing manual components of the business process for providing gas connections to customers - giving end-to-end visibility of the process, planning and scheduling and the final execution of the requests of customer. This resulted in increase in process efficiencies / performance and leadtimes, reduction in operating costs, optimal Human Capital Management, elimination of duplication of effort and isolated databases and systems, gaining greater control over the Work Management functions and operations
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Microsoft: Retail Solution for Real-time Sales, Marketing and Store Manager’s KPI Dashboard
The value proposition is based on an existing set of Microsoft technologies that result in better productivity and operational efficiency for retailers. Wipro is working as a key contributor to this venture, through its deep domain knowledge and proven technical expertise, and helping to bring the concept of the proposition closer to the retail world.
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Search engines and the Online Retailer: The Unsynchronized Waltz
Search has become the second most widespread activity performed by internet users, first being email. How can retailers make their capability/ product / promotion online visible to search engines? What kind of search engines should they target? How to measure results of SEO techniques?

This whitepaper helps to address each of these questions and approaches on how Retailers can address them in their quest for Search engine nirvana.
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Innovation through global collaboration
Recent studies highlight that there is a staid need for companies to rethink the way they are managing innovation. Traditional approaches, based on the assumption that the creation and pursuit of new ideas is best accomplished by a centralized and collocated R&D team, are passé. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated and cordial manner. This new model demands that firms develop different skills, in particular, the ability to collaborate with partners to achieve superior innovation performance. Read on to get deeper insights.
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Global collaboration best practices
Outsourcing to low cost destinations has been the mantra for many management teams across geographies. This does not bear rich dividends unless the company’s efforts are unusually good. True competitive advantage begins to erode when competitors begin outsourcing and achieving similar results. To build sustainable competitive advantage platform, leading companies are now adopting advanced form of outsourcing, dubbed global collaboration that would garner new revenues, accelerate time-to-market, and augment innovation. Read more to get deeper insights.
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Integrated Multi-Channel Retailing
In this paper, we attempt to provide our understanding of Multi-channel retailing and how Wipro can help demystify complexities and build solutions in this space.
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Winning in the Third Wave of e-Business - Beyond Net Markets
In this paper, we have outlined how we think you can begin addressing the challenges that lie ahead of you. Every organization must carefully evaluate how the Third Wave of e-business will impact their industry and decide which strategies to pursue.
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Thought Leadership
Innovation Sourcing: All Roads Lead to Collaborative Partnerships Networks - A study conducted jointly by Wipro Technologies and Knowledge@Wharton
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