The Wipro Brand Identity

The present Wipro Identity was redefined in 1998. This brand identity represents the diverse businesses and corporate values associated with Wipro Limited. It is composed of three mutually-dependant elements:

  • Rainbow Flower
  • 'Wipro' (written in black)
  • 'Applying Thought' (written in black)

Representation

The rainbow-hued sunflower, suggestive of Wipro's initial
business, indicates a conglomerate that is:

Our tagline, 'Applying Thought', sums up the aspects of our vision:
  • Innovative
  • Large and diversified
  • Multi-faceted
  • Vibrant, and,
  • Youthful
  • Futuristic
  • Innovative
  • Intellectual
  • Mature
  • Powerful

Color Significance

We understand that colors communicate ideas better, transcending language and culture barriers. Our logo incorporates the broad spectrum of color, making it aesthetically appealing. The colors used in the Wipro brand identity have particular significance:
  • Red: Life, Dynamism, Auspiciousness
  • Green: Nature, Freshness, Growth, Prosperity, Youth
  • Yellow: Sun, Warmth, Vitality, Aspiration
  • Violet: Intelligence, Innovation, Shrewdness, Mystery
  • Blue: Sky, Sea, Transparency, Nature
      
Accordingly, the Rainbow Flower represents:   Similarly, our tagline, 'Applying Thought', represents:
RATIONAL ASPECTS EMOTIONAL ASPECTS   RATIONAL ASPECTS EMOTIONAL ASPECTS
  • Advanced Thought
  • Aspiration
  • Broad Focus
  • Diversification
  • Energy
  • Expertise
  • Flexibility
  • Individuality
  • Innovation
  • Interaction
  • Modern Technology
  • Power
  • Precision
  • Progress
  • Reliability
  • Variety
  • Vastness
  • Versatility
  • Cheerfulness
  • Color
  • Contrast
  • Freshness
  • Humane Sense
  • Life
  • Mother Nature
  • Positivity
  • Proximity
  • Vibrancy
  • Vivacity
  • Youthfulness
  
  • Commitment
  • Employee Qualification
  • and Skill
  • Evolution
  • Feedback Acceptance
  • Dynamism
  • Hard Work
  • Innovation
  • Integrity
  • Market Anticipation
  • Practicality
  • Product Diversity
  • Progress
  • Learning and Thought
  • Processes
  • Research and Development
  • Result Orientation
  • Scientifically-Tested
  • Quality Assurance
  • Translation and
  • Implementation of Ideas
  • Adaptability
  • Creativity
  • Credibility
  • Customer Focus and Care
  • Idea Generation
  • Inspiration
  • Partnership
  • Personalization
  • User Friendliness